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Highlights from “Be the Best at What Matters Most”

I recently went through “Be the Best at What Matters Most: The Only Strategy You Will Ever Need” by Joe Calloway. These are my highlights from that effort…

  • Success isn’t about doing everything; it’s about doing the most important things.
  • Most of us make the plan too complex. We do it because it’s much easier to make things complex. It takes a lot of hard work to, as Steve Jobs once said, “get your thinking clean enough to make things simple.”
  • you probably have the same problem that many highly competitive individuals and organizations have: You’re spread too thin. You’re trying to do too much. You need to focus.
  • There are no silver bullets. There are no gimmicks that can replace the reality of the marketplace – that ultimately, quality wins.
  • If you truly are the best at what you do, are competitively priced (which may mean that you are the highest priced, as long as the value justifies it), and you are easy to do business with, you win.
  • [What’s the “WOW” factor?] “Wow, these guys are so good, and they’re good every single time.”
  • On a scale of 1 to 10, how easy are you to do business with?
  • [In the world of social networks word of mouth spreads instantly. The internet has killed hype…] Hype is dead. Long live quality! If you don’t deliver the goods in today’s world, you’re out of business.
  • What three things do we need to improve in the next 90 days?

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