Headline: If you have an entry in the “What’s happening today?” text box, that will show up. If you don’t, then the location will show up.
I want to see location information
As best I recall in Lync 2010 I would see a user’s name and status on one line, their “What’s happening today” on another, and the location on yet another. Lync of course was recently (mid 2015) renamed to Skype for Business. But even in Lync 2013 I didn’t see the location information.
How it works
After lots of trial and error I discovered the following:
If a user has set their location and checked “Show Others My Location” then you will see their location.
HOWEVER – if a user types in something into the “What’s happening today?” field, you’ll see that instead of the location!
Best Practice – If you do put something into “What’s happening today?” and you travel a fair bit, include your location in that text.